Cookie Policy
Last updated: 23/02/26
Dentadurance Ltd.
Cookie Policy
Introduction
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
Cookies may be either "session" cookies, which expire when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them. They can be set by us (first-party cookies) or by third-party services we use on our site.
Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for our website to function properly and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for cannot be provided.
3.2 Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. All information collected is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
We may use services such as Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as how often you visit, which pages you visit, and which sites you came from before visiting.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we have added to our website.
3.3 Targeting and Marketing Cookies
These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
Cookies We Use
The following categories of cookies may be present on our website:
Session management cookies — to maintain your session as you navigate between pages
Security cookies — to authenticate users and prevent fraudulent use of accounts
Analytics cookies — to gather anonymised usage statistics (e.g. Google Analytics)
Preference cookies — to remember your language and display settings
Marketing cookies — to track effectiveness of our advertising campaigns
Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These third-party services include, but may not be limited to:
Google Analytics — website analytics and performance measurement
Meta (Facebook) Pixel — social media advertising and retargeting
Stripe / payment processors — secure payment processing
We do not control the placement of third-party cookies and recommend you review the privacy and cookie policies of these third parties directly.
Legal Basis for Processing
We process data collected via cookies under the following lawful bases as defined in the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR):
Legitimate interests — for strictly necessary cookies required for website operation
Consent — for all non-essential cookies, including analytics and marketing cookies
You have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing carried out prior to withdrawal.
Your Rights and Choices
You have several options for managing cookies:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically find these in the "Options" or "Preferences" menu of your browser. Please note that restricting cookies may impact the functionality of our website.
7.2 Opt-Out Links
You may opt out of certain third-party cookies directly with those providers. For example, you can opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout
7.3 Cookie Preference Centre
Where available, you can use our cookie preference banner or settings panel (accessible at any time via the footer of our website) to manage your cookie preferences.
Data Retention
The data collected through cookies is retained for varying periods depending on the type of cookie:
Session cookies — deleted when you close your browser
Analytics cookies — data typically retained for up to 26 months
Marketing cookies — data typically retained for up to 13 months
You may delete cookies from your device at any time through your browser settings.
International Data Transfers
Some of the third-party services we use may transfer data outside the United Kingdom or European Economic Area (EEA). Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), to protect your personal data.
10. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children through cookies or any other means. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
Dentadurance Ltd, 124 City Road, London, EC1V 2NX, United Kingdom
020 7689 8286
For data protection enquiries, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk
This Cookie Policy should be read in conjunction with our Privacy Policy. Dentadurance Ltd is a company registered in England and Wales. Registered office: 124 City Road, London, EC1V 2NX.